It was a neglected pleasure, an enjoyable task I had not indulged in for years, like so many I had got so carried away with digital this and downloadable that I had forgotten music buying is an engaging and tactile joy.
The experience of buying a CD on Amazon, or downloading a single from iTunes is just transactional. Type, type, click, type, password, check details, are you sure, click, type, done.
Compare that to an enjoyable five minute chat with the knowledgeable bloke in the shop, giving his recommendations a go and buying a great record I’d not heard of.
Dealing with an actual human, who owns a business, employs local people, who collectively know a huge amount. A touch more engaging than ‘if you’ve bought, then perhaps you’d like’
I know that the online boys have their place, but the shift in how listeners consume music and engage with their favourite artists means the local record shop can play a new and different part in the equation.
As the Olympics bring London to a halt, and Mayan speculation attempts the same on a global level, 2012 will also be the 5th year of Independent Record Shop day. I intend to visit my local specialist, to get down Berwick Street and support those people that really love music, promote new artists and enjoy shooting the breeze.
Don’t get me started on the tactility of vinyl and the delight of cover art, that is a whole other essay!
All art aspires to the condition of music; some people appreciate that extends to buying it.